Much like AddThis, ShareThis is a tool for attracting more traffic to a website by enabling easy sharing of links and content across the wider social media networks. In addition to creating simple graphic widgets that allow visitors to your website to easily share your content across social media networks, ShareThis also includes tools for customizing your options in enabling easy sharing of your content. It reaches over 400 million users as well, increasing your visibility. Finally, the software enables its users to more simply gain important insights into how often and where their content is shared over social media networks.
While social media networks are great for increasing visibility, updating each different account on a social media outlet can be a trying task for any individual or organization. Enter Posterous, a specialized piece of software that enables users to share their content across multiple social media platforms with a simple email. With specialized coding methods, a user of this program can share links, text, audio, video or image files across all their social media accounts. When the user submits their content to Posterous, the program then sets to work converting the content into a web friendly form specific to each social media platforms and then posts it to the user’s accounts of choice. Group posting and adding hashtags are an important element of this program’s functionality, as is the built-in use of Google Analytics.
Somewhat different from the other social media syndication tools, this piece of software does not spread your content, but rather enables one to more actively see what their friends on social media are saying about them. By collecting and aggregating your friends’ social media feeds, Friendfeed allows you to insert all your friends into the program and then examine what your friends are saying across all social media, blogs of all kinds and other social media feeds in one place. This allows you to examine how well and often your content is being shared by your friend list on social media by examining their feeds directly.
A new method of engaging an audience, Disqus is a comments platform. When enabled, this program allows you to enable your audience to directly comment on your content and then share it using the social media platforms they prefer. Even better, the software is integrated into Facebook, Yahoo and Twitter.
Perhaps my favorite is IFTTT, or If This. Then That. Most people know IFTTT for the cool things it can do with your mobile phones and alarms, and synchronizing calendars, etc. but it can also be used to set up a pretty awesome and free social media profile content syndication network.
Want to read about some great B2B software? Check out this post.